A simple and lucrative way for Kiwi mums to make some extra cash is to participate in focus groups or market research panels.
I attended paid research sessions regularly before I had kids and have recently started to take part in them again.
What is a focus group?
According to Prime Research “A focus group is an opinion-seeking panel discussion where consumers, just like you, are asked to share their thoughts on new ideas, products, policies, advertising, packaging and other topics.”
Focus groups or research panels as they are sometimes called, are more time intensive than online surveys, but they also pay a lot better.
I’ve had offers ranging from $40 for a 40-minute session right up to $180 for a 3-hour session.
The best thing about this way of earning extra income is that you can fit it around your family.
Most sessions I’ve been invited to participate in are run at evenings and weekends, although that varies between companies.
Tip: Ngaire from Reid Research recommends joining all of the panels you can, regardless of location.
Panels are held all over the country so you never know when you might be selected.
You’ll usually be sent an email if you are suitable for a research session. You might then need to submit a form with further information in order to qualify.
Once successful you’ll be given confirmation, including date and time, location and payment details.
Sometimes researchers will even attend your home for the sessions. Each panel varies so make sure you sign up for all of them to have maximum chances of being selected.
How to be successful
Be honest, remember you are being paid to participate and share your opinions. If you are not the type of person who likes to speak up you should look for another way to make extra cash.
Submit complete information. You’ll be selected based on your profile, so give as much detail as you can.
Paid Focus Groups Around New Zealand
If you’re interested in taking part in Kiwi focus groups, I’ve listed the top companies below. Visit the links to register on their websites.
Prime Research run focus groups all over the country (even in the ‘smallest of towns’ according to their GM, Kate).
You can apply to join Prime Research’s panel here
Reid Research runs panels nationwide also.
You can join their panel here
Opinions Market Research
Opinions is a Christchurch-based research firm. Join their panel here
Consumer Link works with Flybuys members. You can join their panel here